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Second-hand or ‘second-life’ smartphones include repaired and refurbished models as well as those just collected and sold as is. But the fact that we are keeping our handsets for longer is reducing the demand for new devices.
And as Tom Kang, Counterpoint research director, points out, the slowdown in innovation means that two-year-old flagship smartphones are now comparable in design and features to the most recent mid-range phones. As such, the mid to low-end market for new devices is being replaced steadily by refurbished high-end handsets, mostly Apple iPhones and, to a lesser extent, Samsung Galaxy smartphones.
Apple and Samsung devices take around 75% of the pre-owned market, with Apple leading by a substantial margin. Naturally, Apple is delighted with the news which reflects CEO Tim Cook’s philosophy that ‘the more people on iPhones, the better’ and mirrors Apple’s ecosystem approach: get consumers in early via hand-me-downs and lock them in.
The refurbishment market is also boosted by other factors. Phone stores such as smartrepair.es and guides from iFixit make it cheaper and easier than ever to replace a broken screen or insert a new battery. Meanwhile, the right-to-repair movement is forging ahead in an attempt to make it far easier than now, when gaining access to a handset’s innards is still problematic.
Another important reason for the dramatic increase in sales of our old phones is that new phones just aren’t as alluring as they once were. Evidently, innovation saturation has occurred in the smartphone market, where many brands are embracing a safer ‘steady as she goes’ mobile strategy, removing the need for annual upgrades. Tesco iPhone and Tesco iPad . Tesco MacBook repair. The Food co mobile repair and sell.. The Food Co iPhone repair at SmartRepair. BMI and Designa also here.shopphone.es